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Pioneers in Early Childhood Education
Our mission is to give every child and parent the best start in life 

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How WOW is changing the landscape in early years development

Over 400 Franchisees Worldwide

Over 400 Franchisees Worldwide

WOW World Group operates in more than ten countries, with thousands of dedicated Practitioners delivering our programmes directly within their local communities.

Each Practitioner plays an active role in their area, running high-quality sessions, creating opportunities for families, and supporting children from birth to 12 years.

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40,000 children a week

40,000 children a week

Our international award-winning, fully CAA-accredited WOW programmes for babies, children and parents offer high-quality early years education and support. Each programme is thoroughly researched and tested to deliver educational and sensory learning experiences for babies and children, while also supporting, informing and empowering parents at every stage of their journey.

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Over 20 years in the business

Over 20 years in the business

WOW World Group began its journey in 2003 with a single Baby Sensory® class delivered in a local village hall. The first franchise followed in 2006, marking the beginning of its growth. In 2010, the organisation expanded its early years education offer with the launch of Toddler Sense®, with additional programmes introduced from 2015 onwards. Over time, WOW World Group has evolved into a global network delivering research-based classes for parents and children from birth through to Key Stage 2.

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A year into Baby Sensory with Abi Symons

A year into Baby Sensory with Abi Symons

Meet Abi Symons and see what she's been up to this last year, settling into her role as a class leader



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My WOW world - Jooles's Story

My WOW world - Jooles's Story

Meet this month’s WOW team member, who gives us the lowdown on their background before getting into Baby Sensory, what they get up to on their days off (hint; it’s exhausting!) and what a day in their life looks like…

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Eleanor's feature in Rock My Style

Eleanor's feature in Rock My Style

Ever fancied your own business? Check out Eleanor's interview on rockmystyle to see what happens in the average day of a Toddler Sense Franchisee.

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